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Concepts

Hero

Problem:

How might we connect college student and recent graduates with ways to reduce their student loan debt?

Solution:

Hero allows students to email their friends and family directly for help in paying for their student expenses including tuition and more. The friends and family can make one-time donations (ex: graduation gifts) or set up recurring payments (ex: Aunt Sally wants to help by paying $20 a month). The transaction can take place right on the Hero website, and everyone can see the positive financial impact on the student – dollars of interest saved, months and years of payments escaped. 

Testing Results:

Based on our testing, Hero shows immense potential with our target demographic. We believe our testing has proved Hero is a product that would be used by credit union members and would help credit unions attract the often sought after millennial demographic.

Hero from Filene Research on Vimeo.

Categorized: 'Year 2017' 'Building Efficiency' 'In Process'

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