Generational Differences

Research related to the topic of generational differences.

Generational Differences Research

Consumer Thinking / Oct 05 2016

Millennial Money Chatter: A Guide to Millennial Financial Discourse

Understanding how Millennials talk about personal finance—”money chatter”—may help credit unions better serve this large consumer base.

Consumer Thinking / Sep 26 2017

Generational Money Chatter

As there are currently four generations of credit union members, each with its own, unique attitudes and emotions, it is...

Nov 02 2020

Consumer Decision Making Insights

Dive into marketing insights from Filene Fellow Hope Schau and her work through the Center of Excellence for Consumer Decision Making to help credit union marketers gain a competitive advantage.

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Oct 29 2020

Somebody’s going to win. Now what?

None of us know how the elections are going to play out. It might be a blowout, it might be...

May 13 2020

Marketing gets the volume turned up in times of crisis

How your organization communicates with its audience is crucial in times of crisis. While there’s no risk-free path with your marketing efforts, there are strategies and tactics that you can use.

Apr 22 2020

A COVID-19 Stimulus Check Planning Tool for Credit Union Members

UPDATE (January 7, 2021): The second round of stimulus checks are already going out through direct deposit and in the...

Generational Differences