Understanding how Millennials talk about personal finance—”money chatter”—may help credit unions better serve this large consumer base.
Generational Differences Research
Consumer Thinking / Oct 05 2016
Millennial Money Chatter: A Guide to Millennial Financial Discourse
Consumer Thinking / Sep 26 2017
Generational Money Chatter
As there are currently four generations of credit union members, each with its own, unique attitudes and emotions, it is...
Nov 02 2020
Consumer Decision Making Insights
Dive into marketing insights from Filene Fellow Hope Schau and her work through the Center of Excellence for Consumer Decision Making to help credit union marketers gain a competitive advantage.