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Filtered Research Reports

Gen Y Personal Finances: A Crisis of Confidence and Capability

Generation Y is the largest, most diverse generation America has ever seen. Generation Y is made up millions of individuals born between the late 1970s and the mid 1990s. While this generation is young, ambitious, educated, and optimistic, many Gen Yers lack adequate personal financial management skills. As a result,...

Big, Small, or Online? Young Adults’ Evolving Financial Preferences

Does your Website double as a ‘sales prevention tool’? If so, you need to fix that … and soon. Researcher Rob Rubin uses a 1,400-response survey to tease out the preferences online consumers, particularly young adults, harbor for their financial relationships. Learn why ‘good service’ often simply means ‘suitable’ electronic...

Reaching Generation Debt: New Products and Strategies

In Filene’s final CU Tomorrow brief we invite Anya Kamenetz, a staff writer at Fast Company magazine and the author of Generation Debt, to address the question: How can credit unions better serve young adults? Included is Kamenetz’s take on the core financial issues facing young adults in America and...

Chrome for Young Adults: Franchise Branching for Membership Growth

Gen Y is a key market segment for credit unions to reach in this recession. Its members still need loans and, compared with older Americans, fewer are deleveraging. The latest CU Tomorrow brief, Chrome for Young Adults: Franchise Branching for Membership Growth explores a retail delivery concept that uses modern...