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Filtered Research Reports

Risk Management’s New Tool: Corporate Social Responsibility

Cooperative governance. Member-centric decisions. Strong and authentic ties to their communities. All credit unions exhibit these and other facets of corporate social responsibility (CSR)—it is core to their DNA and their reason for being. Many credit unions now also proactively manage the CSR aspect of their business, in order to achieve greater impact, attract members and...

Credit Unions as Cooperatives: How Charter Choice Drives Social Enterprise

The legal form a business chooses has tax implications, but it is important for many other reasons. On the surface, the legal structure of a business serves as the backbone to support its operations. Businesses operate in many legal forms—sole proprietorships, partnerships, corporations, mutuals, business trusts, or cooperatives, to name...

Improving Social and Environmental Sustainability: A Credit Union Assessment and Comparison

Improving sustainability performance is a desirable goal for many credit unions.  As consumer priorities evolve, it makes strategic sense for credit unions to double down on sustainability, because their governance and field-of-membership orientation already fulfills many of the items on the sustainability checklist. This report provides key insights and lessons...

Beyond Engagement: Social Media Drives Business Results

It’s essential for organizations, including credit unions, to not only maintain a consistent presence on social media networks, but also to create an effective social media strategy so they stay relevant in today’s competitive business environment. Many potential new members and new hires will not even consider a credit union that doesn’t have a consistent presence...

Measuring Social Media Success in Credit Unions

Filene researchers use an extended survey period and input from hundreds of credit unions to explore whether social media use correlates with key credit union goals like share of wallet, membership growth, and loan growth. The old saw that correlation is not causation is worth noting, but nevertheless, the correlations...

Credit Union Market Niches: Social and Demographic Opportunities

Credit unions that want to juice membership growth face a limited set of options. If the field of membership is not broad enough, the credit union can petition to change it and serve new groups. Often the field of membership is expansive enough, so the challenge becomes how to approach...

The State of Social Media in Credit Unions: Opportunities and Challenges

The increased popularity of online social networks and a widespread desire by credit unions to attract and retain a younger membership make social media sound like a panacea. Credit unions’ social media presence is clearly expanding, and now there’s a Filene resource to help make sense of it all. The...

Credit Union Social Responsibility: A Sustainability Road Map

Now updated with never before seen archival footage of Chief Research Officer, George Hofheimer—Video after the jump How can credit unions tap into social responsibility? In Credit Union Social Responsibility: A Sustainability Road Map, author Coro Strandberg, a former chair of Vancity Credit Union, uses dozens of compelling examples and...

Credit Unions and Social Media: Engaging Young Adults

Connecting people online has become big business. Companies, including some credit unions, have captured the popular imagination by allowing users to write their own opinions, film their own antics, or leave very public comments on the Internet. This new trend, called “social media,” has become a powerful marketing tool. Used...