We all know the companies that we love to do business with, from Amazon to Apple, are well loved because they make it so easy to engage. They save us time and hassles and even anticipate our next need. Ease of use creates loyalty. Understanding the member’s journey from a new membership, a new account, or a new loan with your credit union is vital to making it better. Join as we share our most recent research insights on “Member Effort” and the methods used to move that research into action ultimately improving the member journey. You’ll leave with at least one thing you can do tomorrow.
