Feb 11 2020
Member Engagement Event / Madison, WI / Tuesday, February 11, 2020 at 10:00am - 11:00am

Speaking of Change

Credit unions were designed to serve members, and yet, for the first time ever, banks scored higher on customer satisfaction than credit unions.

How can we help credit unions in the 21st Century deliver the best member experience?

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On February 11, Filene returns to CUNA Mutual for Speaking of Change to share the latest research on member experience (MX), service excellence and digital transformation – all of which are vital for increasing member satisfaction .

Join Filene’s EVP and Chief Research and Development Officer, George Hofheimer, to learn the top 3 ways credit unions can transform experience, including:

  • Aligning on the right MX metrics to establish a member satisfaction baseline
  • The importance of identifying target members and building a value proposition designed specifically for them
  • Leveraging operational transparency as a strategy to keep members updated on each step of a complex transaction (think mortgages)

Ed Filene, Filene’s namesake, wrote the book “Speaking of Change” where he emphasized the importance of always looking ahead, never remaining stagnant and keeping up with ever changing times. Continue his legacy - Join us in thinking forward so we can help credit unions change lives.

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Filene Host
George Hofheimer
George Hofheimer
EVP + Chief Research + Development Officer
Filene Research Institute
Directions

CUNA Mutual Group Campus

5810 Mineral Point Road
2nd Floor Theater
Madison, WI 53705

Diamonds
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