In this session, we'll be talking all things social media policy. Once seen as a boring, fine-print document seldom read, the social media policy today not only covers legal requirements (always consult your legal team!) but if done right, can serve to excite and encourage active participation in your brand's story told through digital channels. Above all, a solid social media policy should engender trust between employee and organization by clearly outlining rules of engagement.
We'll discuss social media policy best practices and talk through several examples of organizations that serve as models for how to do social media policies right.
At the end of the session, you will be able to communicate to your organization's leaders the benefits you'll gain through social media and the ways in which a solid social media policy can mitigate any associated risks.
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