May 19 2022
/ Thursday, May 19, 2022 at 11:00am - 12:00pm

Marketing and Experience Leaders - Value Proposition

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How do we differentiate our brand?

Rapidly emerging digital banks are putting pressure on credit unions to differentiate themselves from the market. Credit unions continue to look far and wide for inspiration and lessons that they can put into practice to stay competitive and differentiate on their value proposition.

Join us on May 19 to explore Filene’s research agenda and activities related to marketing, branding, and community impact. Here’s what you can expect:

  • Find out how storytelling can increase member engagement and improve brand awareness by connecting emotionally to your member.
  • Understand how you can amplify and measure your community impact efforts.
  • Come prepared to unmute your mic and join a discussion with your credit union peers on for insights and expertise’s from around the industry.
  • Gain access to a growing resource hub built just for you to easily find resources and actionable tools for you to use beyond this session.
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Filene Hosts
Holly Fearing
Holly Fearing
Senior Director, Marketing + Communications
Filene Research Institute
Chris Harper
Chris Harper
Senior Director, Membership
Filene Research Institute
Joel Hartzler
Joel Hartzler
Stewardship + Development Director
Filene Research Institute

Benefits

Visit this curated collection of resources for your Marketing + Communications team

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