Remixing the Value Proposition Incubator

Viable business models for credit unions to offer members a unique value proposition and drive exponential growth.

Value Prop Incubator Details

The financial landscape is changing and squeezing credit unions from both sides. On one side, large banks have been spending billions of dollars in enhancing online & mobile banking offerings, channeling customers to digital channels. On the other side, start-ups and big tech companies have poured into the market, offering new capabilities or new approaches to old experiences. It is more important now than ever before for credit unions to define their value proposition and figure out what makes them stand out from the pack. 

With a 15+ year successful track record of identifying, testing and scaling the best solutions, Filene has launched a brand-new initiative: Remixing the Value Proposition Incubator. 

Through a four-phase process, we will uncover new ways for credit unions to differentiate in the crowded financial services marketplace,  explore holistic business model innovation to sustain credit unions’ success into the future, and drive awareness and adoption of proven strategies and business models that bring unique value to members and drive institutional growth.

Be Part of the Incubator

Over the next 18 months, Filene is engaging credit unions for input and guidance on five promising concepts.

  • Subscription-Based Financial Services
  • Rethinking Physical Presence in a Digital Age
  • Financial Health as a Strategy
  • Credit Unions for Affordable Housing
  • Expanding Partnership Banking

Help us sharpen our focus on how to approach the development of test concepts and how best to build collaboration into our process. Together, we can take these ideas and put them to the test to create meaningful change for the industry.

Provide Input

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Help us sharpen our focus on how to approach the development of test concepts and how best to build collaboration into our process.

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Learn More

Learn more about opportunities, barriers and risks with each of our 5 concepts and what they can do to lift the credit union value proposition.

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Sponsor

This incubator is made possible through generous support from TransUnion.