Consumer Decision Making Insights

Value co-creation, generational messaging, and technology: these are the top three topics that Filene Fellow Hope Schau has curated from her work through Filene’s Center of Excellence for Consumer Decision Making to help credit union marketers gain a competitive advantage in the financial services marketplace.

In the following three sections, you'll be able to dive into marketing insights to better understand how credit unions can communicate in a way that matches products and services to the needs of members in the moments that they need them—deeply securing a link between your value proposition and your members’ loyalty.

Consumer Decision Making Insights

Value Co-Creation

Let members be a part of your brand message.

Invite members to offer their input or create their own experience of how to interact with your brand.

Review insights from Hope Schau and related research and tools that drive these findings.

Technology

So much more than just your website.

It’s about more than just information on your website, it’s about getting the right information to members at the time when they need it.

Review insights from Hope Schau and related research and tools that drive these findings.

Generational

Market the right message to attract each member group.

Adjust your messaging to align your value proposition to each set of members by speaking their language and understanding their unique needs.

Review insights from Hope Schau and related research and tools that drive these findings.

Filene’s Center for Consumer Decision Making was generously sponsored by: