Webinar: The Future of Technology for Credit Unions

Fully understanding your members’ preferences when it comes to how they prefer to interact and do their banking is key to a successful delivery channel/member experience strategy. Being able to fully understand member preferences starts with an effective segmentation strategy—like Member Voice! The following article will demonstrate for you the value of customizing a delivery channel experience for your members based on their unique needs and values.

It's no surprise that people with similar demographics can exhibit vastly different consumer behaviors... In today's podcast episode, these strategy and marketing leaders explain how Filene’s new segmentation model takes a different approach, and why that could be revolutionary for credit unions.

In September 2023, the Filene Lab sponsors convened to choose seven tests for the program’s second year. These initiatives have now been officially launched, and their outcomes will be disseminated to the marketplace by the end of the calendar year. Five of these seven tests are in close collaboration with fintech partners. The pilot projects center around leveraging AI to enhance credit union performance, foster payment and deposit growth, and anticipate industry trends on the horizon.

Review materials from "Demystifying GenAI Applications" hosted May 16th, 2024.