2014: The Year Your Credit Union Needs to Grow Revenue
Bottom line performance is easier when the top line is growing. Without much help from interest rates, 2014 will demand more non-interest income. We're teaming up with Aite Group to explore how credit unions will drive increased revenue.
How are you addressing the revenue imperative? Share your plans and receive a complimentary copy of the final report.
We seek responses from credit union CEOs, CFOs, CMOs, and other finance and marketing professionals. Responses are due January 29. For questions regarding the survey, please contact the survey administrator at firstname.lastname@example.org.
After three straight years of declining revenue from 2009 through 2011, the credit union industry saw an increase of revenue in 2012. But revenue increased by just 0.7 percent, still well below 2008 levels, and credit unions generated just a little more than half of what banks with more than $50 billion in assets were able to generate in non-interest income in 2012.
Revenue generation is a top priority for credit union executives. Through this research we’ll look at where credit unions see revenue growth coming from, the biggest challenges credit unions face in generating additional revenue, and how and what credit unions are investing in to generate revenue.
The research project is expected to continue over two months. Stay tuned—the report will be released later in 2014.