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Filene: The Blog

Telling our story…a social media journey

Telling our story…a social media journey

Our research on credit unions’ use of social media proved that you don’t win just by showing up. Members are not impressed with mere presence on sites like Facebook and Twitter. They crave content and if they don’t sense a purpose in their efforts, they will not pay attention. 

Once we researched and built programs for credit unions, we realized we needed to take our own medicine and pause from our always-on-the-go attitude and build our own strategy to manage our social media channels and align our efforts with organization-wide strategies.

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Crash the GAC 2016

Crash the GAC 2016

It was 6 years ago, as Facebook pointed out via a "memory of this day" to my colleague George Hofheimer, that the Crashers first crashed the CUNA GAC. That was back in the day when crashing was a little less sophisticated than it is today (sleeping in hostels and whatnot!), the group truly was a rag-tag band of bright-eyed passionate young credit union hopefuls! 

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