According to Capgemini’s World Retail Banking Report (WRBR), less than 40% of customers globally reported positive customer experiences with their financial institution in 2014. This signals a tremendous opportunity for your credit union to build on 2014’s successes to further improve the member experience in 2015.
When we joined the Filene Research Institute’s prestigious i3 (Ideas, Innovation, Implementation) Group in late 2012, we were excited. That’s because we were invited to join a group of peers and colleagues from credit unions across North America to focus on innovating concepts, solutions and advancements in service of credit unions. And we didn’t mean to, but we started off by breaking some rules.
Edward A. Filene once said, "Advertising, then, which is the voice of business, must become primarily the Voice of the Consumer, which is a tremendously greater and more important role than it has ever played before."