Thank you to those who completed our social media and future of payments surveys, and congratulations to respondent Mike Powers, who won an iPad in the process!
More than two thirds of participants in a National Technology Readiness survey say they prefer to do business with environmentally friendly companies, but say it’s challenging to find green goods and services.
If your credit union is developing a green strategy, reducing operating expenses, driven to improve marketing effectiveness, and passionate about responding to members’ needs, then Filene’s newest pilot, Leeflet, is for you. Powered by DigitalMailer, it’ll help your credit union position itself as the green choice in your community through a uniquely simple idea: delivering targeted brochures electronically.
The credit union story often revolves around affinity, and the taglines are there to support the idea: People Helping People and Not for Profit But For Service. These are true, and these are good. But when we asked 7,000 credit union members why they did business with their credit union and why they did business with others, it became clear that fees and pricing were ruling the day.
It’s a tool credit union managers can use to boost their share of members’ deposits. Our new report, by Lerzan Aksoy, PhD, associate professor of marketing at Fordham University, explains how.