What kinds of branches should credit unions build and use in an increasingly multi-channel world? How do a credit union’s strategy and field of membership affect its branching decisions? Which technologies will most affect credit union branches in the next ten years? What established and emerging metrics should credit unions use to track their branch investments?
In 2010, Filene published a research brief on the potential impacts of the C.A.R.D. Act arguing that the new regulations may hold opportunity for credit unions. Now a study by professors from Harvard Business School, NYU and Oxford University report on one credit union’s experience with transparent credit card disclosures.
Time for a reality check:
“Customers may be very satisfied with your brand and happily recommend it to others—but if they like your competitors just as much (or more), you’re losing sales.”
– Customer Loyalty Isn't Enough; Grow Your Share of Wallet, Harvard Business Review, October 2011
Are you innovative enough to lead a credit union? Some of Filene’s i3 alumni on how innovation leads to the corner office … and helps once you’ve arrived.