Demographics is destiny. Credit unions face myriad marketplace uncertainties, but one thing is certain: Existing members will always grow older. Demographic shift is one of the few sure things in the world of business. Generation Y, commonly understood as those born between 1980 and 1995, comprise the largest demographic surge since the late 1940’s and already they are reshaping both the workplace and the marketplace. Understanding their needs on a local and specific level will help credit unions attract and retain Generation Y members.
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