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WheelChoice

  • Kayce Bell Chief Advocacy & Risk Officer at Alabama Credit Union
  • Ray Springsteen President/CEO at Fort Knox FCU
  • Linda Young Founder at ponderpickle consultancy

Problem:

Credit unions have repossessed cars with deficiency balances. Members need temporary transportation without needing to own a car

Solution:

Use repossessed vehicles in neighborhood car sharing programs and help credit unions recapture more of the deficiency balance.Use repossessed vehicles in neighborhood car sharing programs and help credit unions recapture more of the deficiency balance.

Test Results: 

Similar model for WheelChoice car sales was employed at Alabama CU resulting in a lower deficiency balance. 40% of survey respondents were interested in car sharing aspect.

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