WheelChoice

Problem:

Credit unions have repossessed cars with deficiency balances. Members need temporary transportation without needing to own a car

Solution:

Use repossessed vehicles in neighborhood car sharing programs and help credit unions recapture more of the deficiency balance.Use repossessed vehicles in neighborhood car sharing programs and help credit unions recapture more of the deficiency balance.

Test Results: 

Similar model for WheelChoice car sales was employed at Alabama CU resulting in a lower deficiency balance. 40% of survey respondents were interested in car sharing aspect.

 

Kayce Bell
Kayce Bell
COO
Alabama Credit Union
Ray Springsteen
Ray Springsteen
President/CEO
Fort Knox FCU
Linda Young
Linda Young
Research and Planning Consultant