The Problem
How might we engage millennial members by helping to develop healthy financial and fitness habits?
The Solution
Thrive seeks to address this problem simply by encouraging members to save and workout by paying a higher interest rate on their savings account when they do both. While there are many products that look to engage consumers in these healthy habits individually, this will be a unique solution in that it combines the two behaviors into one experience.
Filene i3 Demo New Orleans - Thrive from Filene Research on Vimeo.