Social media has become an increasingly important window into trends, risks, and opportunities within the financial services marketplace. But, most credit unions are unable to provide tangible proof that their social media strategy is successful.
Social Cowboy empowers credit unions to monitor, filter, and leverage conversations around financial topics and their brands across social networks. The tool also allows credit unions to tailor outbound communications in the social media realm before releasing the message.
The i3 team tested Social Cowboy, monitoring content on understanding mortgage lender decisions, credit union taxation, and brand-specific feedback for Georgia's Own Credit Union.
Georgia's Own discovered a 3% negative sentiment rate for its brand. The credit union was able to identify the member who received poor service and turn the sentiment around.