Smarter Gift Card

Problem:

 A large portion of gift cards that go unused and a lot of wasted funds are generated and paid for by consumers.

Solution:

Give your loved one a starter savings account at a credit union and access to financial services they can use for years to come.

Test Results:

Surveys fielded at three credit unions indicated purchase likelihood ranging from 47% to 82%.

Getting Started: Contact us to learn more about this idea from Filene i3.

 

Dana Clark
Dana Clark
Vice President, Retail Delivery Services
Joline Soedarjatno
Joline Soedarjatno
Director of Marketing and Target Liaison
Linda Young
Linda Young
Research and Planning Consultant