Problem:
How might credit unions proactively help today’s young adults make good financial decisions and build credit?
Solution:
Pathfinder, an artificial intelligence platform that does what only credit unions can do – leverage the immense amount of member data we own and combine that knowledge with our mission to help them make good financial decisions.
Testing Results:
- Young millennials feel less confident in their ability to make good financial decisions.
- Their biggest questions revolve around budgeting, building credit, and borrowing.
- When it comes to finding financial advice millennials rely heavily on internet searches, second only to friends and family and more than they do financial experts or their own financial institutions.
Path Finder from Filene Research on Vimeo.