Karma Direct

The Problem

How might credit unions use charitable giving to enhance our relationship with our members?

The Solution

Karma Direct is a program that gives members an influence over where the credit union directs its donations. For every bill payment, new loan, payroll deposit, and new investment, the credit union awards Karma Points into the member’s Karma Direct account. The member can then choose how to allocate their points toward causes that resonate with their values. Whether it’s the local children’s hospital, or the food bank – or both – the member can allocate their points however they want, and thus communicate with the credit union what causes matter most to them.

Filene i3 Demo New Orleans - Karma Direct from Filene Research on Vimeo.

 

Jason Deitz
Jason Deitz
President of Smart Financial Resources and Foundation
Melina Palmer
Melina Palmer
MBA Student