iNForm

This project helps identify how to best pursue the young market that credit unions are missing today. By comparing the target audience’s choice of channel and responsiveness to a call-to-action, we hope to determine how to attract and deepen their relationships with credit unions. The innovation is how best to market to the younger generation and what medium will leverage the deepest long term relationship.

Contact us to learn more about this idea from Filene i3.

 

Peter Paulson
Peter Paulson
President / CEO
Corporate America Family CU
Susan Siegel
Susan Siegel
Senior Vice President, Marketing and Branch Operations
Jeff York
Jeff York
President/CEO
CoastHills Federal Credit Union