Imminent Death


Fifty-five percent of all adult Americans do not have a will, according to a research study from Harris Interactive® and Martindale-Hubbell® for the last three years. The 2011 EZLaw Wills & Estate Planning survey also shows that while 60% of those surveyed said they believe all adults should have a will, only 44% said they have one.


Imminent Death is an interactive tool for credit union employees to easily introduce the importance of creating a basic will with their members.

Test Results:

Fifty-eight percent of the 38 participants tried the interactive tool. After participating, 21% indicated they would make contact with a credit union representative and 24% would visit Legal Zoom to create a will. Reasons for not taking action included: “no interest in a will,” “not driven by fear,” and “I already have a will.” Reasons for taking action included: “it got me to think,” “I would transfer to your credit union if offered this information,” and “caught my eye.”


Taylor Carstens
Taylor Carstens
RefiMatch, LLC
Andrew Spirrison
Andrew Spirrison
Vice President Of Retail Delivery
FORUM Credit Union