First Step Program
The First Step Program targets people who are underserved by traditional financial institutions (and often gravitate toward check cashers and payday lenders) and assists them in reaching their dreams of getting “one step closer towards financial freedom.”
The key to this program is for credit unions to partner with local community-based organizations who have earned the trust and respect of these consumers by serving them when others would not.
First Step proposes a win-win-win solution for credit unions, community-based organizations, and consumers.
Contact us to learn more about this idea from Filene i3.
Corporate Social Responsibility I Social Innovation I Emerging Technologies
Bank of America