eBrochures (now Leeflet)
Sponsored by Michael Hostetler, Finance Center Federal Credit Union, IN.
Problem:
As credit unions change they must update paper brochures, rendering their current inventory useless.
Solution:
Send and update brochures to members automatically and electronically.
Test Results:
Some of the most important findngs:
- Open rate for all eBrochures: 70%
- Click through rate for all eBrochures: 25%
Getting Started: ebrochure is now Leeflet! For further information about piloting at your credit union, click here.