Dime Drop

Problem:

How might Credit Unions leverage their relationships to connect members who aren’t likely to volunteer with community organizations in a unique and memorable way?

Solution:

The role of Dime Drop is to connect potential volunteers (our members) with community organizations who have a pre-existing event/need.  This is achieved through a flash mob approach and leveraging social media.  “Tweeple helping People”

Test Results:

Affinity: FoodBank Garden Patch Harvest

About 75 people attended and 25 people were surveyed.  Couples and families were only surveyed once to avoid duplication.

• 56% heard about the event from social media (9 Facebook, 3 Twitter, 2 Kijiji,) 
• 100% would participate in another event like this one.
• 20% came specifically because Affinity was donating $50 per person
• 44% knew it was put on by Affinity. Dime Drop was not a recognized term.
• 48% said they’d choose an FI based on community activities such as these. 
• 28% were Affinity Members.