![](https://d3rsrlweaczrzy.cloudfront.net/qa/content/uploads/Legacy/Well-Beign_Incentive_Program_Logo_4.2013.png)
Opportunity:
Too much of the credit union value proposition had devolved into price.
Solution:
The Credit Union Well-Being Incentive Program differentiates your credit union by leveraging cooperative roots and shared values, not around traditional demographics, but instead around an emerging psychographic of sustainability and social responsibility.