Credit Union Well-Being Incentive Program

Opportunity:

Too much of the credit union value proposition had devolved into price.

Solution:

The Credit Union Well-Being Incentive Program differentiates your credit union by leveraging cooperative roots and shared values, not around traditional demographics, but instead around an emerging psychographic of sustainability and social responsibility.

 

William Azaroff
William Azaroff
Director, Business and Community Development
Vancity Credit Union
David Klavitter
David Klavitter
Chief Marketing Officer
Dupaco Community Credit Union