Collective Karma

Problem:

How might we better communicate and increase the impact credit unions and their members have on their communities?

Solution:

Collective Karma, a collaborative community (members) giving program focused on leveraging the online banking platform to facilitate the selection of approved community organizations for charitable donations, and to allocate donations to those organizations.  

Testing Results:

While a segment of members and employees would find value in the concept, our research indicated that neither group was willing to participate in significant enough numbers to justify the resources it would take to implement the Collective Karma concept. 

Collective Karma from Filene Research on Vimeo.