How your organization communicates with its audience is crucial in times of crisis. While there’s no risk-free path with your marketing efforts, there are strategies and tactics that you can use.
Holly has worked as a communications and marketing professional in the financial services, credit union and cooperative industries for the past 13 years. If you can’t find her IRL, try reaching out on Twitter, LinkedIn, Facebook or Instagram, and you’ll likely get her right away. When she’s not researching, sharing and connecting online, she’s probably working on one of her many cooperative projects.
As Marketing + Communications Director for Filene Research Institute, Holly translates Filene’s outputs and activities into creative communication strategies and tactics. More specifically, she engages across all functions of the organization to maximize the value of Filene’s work by communicating and delivering it effectively to the right audience in the right way. Holly also works with credit unions across the U.S. and Canada to provide research, expertise and framework for building social media and marketing strategies that provide value to members while accomplishing organizational objectives.
Holly is board president for Willy Street Grocery Co-op, one of the largest natural food cooperatives in the U.S. She also writes for several publications and helps organize annual events with the mission of increasing awareness of the cooperative model.
Prior to working with Filene, Holly was a Digital Media Strategist for CUNA Mutual Group where she managed the company’s social media channels and was the spokesperson for all things social. Holly became a Credit Union Development Educator (DE) in 2011 and was named a Trailblazer 40 Below by the Credit Union Times in 2013. She earned a bachelors degree in Journalism and French from the University of Wisconsin-Madison.
In her free time, Holly is one of those people who enjoys long distance running. While resting her legs, she’s been known to grow a mean garden.
The Latest from Holly
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Relive #BigBright Virtually; Join us for Money Talk
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