For the Long Run: Leveraging Reflexive Opportunities
Your credit union can build life-long member loyalty by creating opportunities for members to reflect on their relationship with the...
Biography
Hope is the Eller Professor of Marketing at the Eller College of Management, University of Arizona. She earned her Ph.D from the University of California, Irvine. She has published well-cited research on the impact of technology on marketplace relationships, branding, identity-salient consumption practices, and collaborative value creation. An award-winning instructor, she teaches Marketing Management, Managing Marketing Communications, and Social Media Marketing Strategy in the Eller MBA programs. She is a popular visiting scholar at institutions across the globe, including the University of Melbourne (Australia), the University of Hawaii, the University of Auckland (New Zealand), and Fundaçäo Getúlio Vargas (Brazil).
For interview and other media requests, contact Holly Fearing at 608.661.3758 or [email protected].
The Latest from Hope
Infuse Diversity and Inclusion Initiatives Throughout Your Business Practices
We target our marketing and manage our human resources as if these were discrete tasks, as if members and personnel...
Consumer Insights on Autonomous Vehicles as an Impending Market Disruption
Rising consumer ambivalence toward vehicle ownership and the rapid pace of technological advances are converging to bring new opportunities and...
Confidence in Borrowing Spring 2018
Filene's annual report on consumers' confidence in borrowing relies on recurring national surveys to measure consumers' attitudes about debt and...