Hope Schau

Eller Professor of Marketing at the Eller College of Management
Hope Schau


Hope holds the Gary M. Munsinger Chair in Entrepreneurship and Innovation at the Eller College of Management, University of Arizona. She earned her Ph.D from the University of California, Irvine. She has published well-cited research on the impact of technology on marketplace relationships, branding, identity-salient consumption practices, and collaborative value creation. An award-winning instructor, she teaches Marketing Management, Managing Marketing Communications, and Social Media Marketing Strategy in the Eller MBA programs. She is a popular visiting scholar at institutions across the globe, including the University of Melbourne (Australia), the University of Hawaii, the University of Auckland (New Zealand), and Fundaçäo Getúlio Vargas (Brazil).

For interview and other media requests, contact Holly Fearing at 608.661.3758 or [email protected].