fundaMENTAL: The Mind-Money Connection
Understanding why consumers make certain decisions is key to supporting and attracting credit union members. To this end, Filene hosted...
Biography
George Hofheimer arms credit unions with the creative, yet practical, ideas that meet the needs of today’s financial consumers. At Filene Research Institute, he leads five university-based, research centers focused on topics of critical importance to the future of consumer finance, oversees a series of product incubators, guides advisory programming and is consistently in the field working with institutions to create a positive consumer impact.
Prior to joining Filene, George spent eight years leading the executive education function for the Credit Union Executives Society (CUES). Before his career in consumer finance, George lived in the former Soviet Union working for such disparate organizations as the United States Peace Corps, Price Waterhouse, and US Trade and Development Agency. He previously served as board president at Willy Street Coop, a $60 million, 40,000-member natural foods cooperative.
George earned his MBA from the University of Wisconsin-Madison.
The Latest from George
Andrew Downin: A Quadruple Threat … Could you be Next?
In 2012, I was interviewing dozens of credit unions executives for potential entry into Filene’s i3 program. On a warm...
Is the Next Game Changer Stuck in Your Head?
It’s a cliché and overused buzzword – game changer – but to be fair, it accurately describes what I’m talking...
Awkward Family Finances
Sometimes families are just plain awkward. This awkwardness can take the form of family portraits (see above; below), the “birds...