Elry Armaza

Custom Research Director
Elry Armaza


As Custom Research Director, Elry’s passion lies in connecting the dots between critical business questions our credit union supporters face and finding actionable insights by leveraging sound research methodologies. Elry has a gift for listening attentively to others’ needs and leveraging what he learns to help people see things in a whole new way.

Applying learnings from his 15+ year career within the financial industry ranging from check cashing operations to a regional bank and a large credit union, Elry currently dedicates his time to ad-hoc custom research projects centered on market intelligence.

Elry earned his Industrial Engineering degree at Universidad Católica Boliviana and an MBA in Project Management at the University of Wisconsin-Whitewater. When not helping implement change at credit unions, Elry can be found learning something new, enjoying a run, playing with his energetic children Elias and Andy, relishing a conversation with his best friend and wife Libby, or trying out new food.