Brett Wooden

COO
Brett Wooden

Biography

Brett earned a BA in Marketing and Management from the School of Business at Portland State University.

Brett oversees the credit union’s marketing, business development, technology systems integrity, efficiency through innovation initiatives, emerging technology strategies, smartphone/tablet computer integration, and app development.

Brett started up MonetaryLabs, an app company, to develop financial apps for every platform to directly impact credit unions. He also authored Filene’s “There’s an App for That: Engaging Members through Tablet and Smartphone Applications” report. While at a large credit union in the Pacific Northwest, he developed a reputation for using technology to attract new members. He made national trade news when he started using his iPad—a Father’s Day gift from his family—to make “field visits” to the offices of busy professionals who wanted to open accounts but did not have time to do so in person. Credit unions across the nation are currently replicating his idea.
Brett thrives on helping others embrace and utilize new business development strategies in today’s changing world. He’s a frequent speaker at credit union and technology conferences around the country. In 2011 the Northwest Credit Union Association named Brett its Young Credit Union Professional of the Year and Credit Union Times recognized him as a 40 and Under Trailblazer for setting a national trend using tablet technology to take financial services into the field.


Brett earned a BA in Marketing and Management from the School of Business at Portland State University.