Factors Contributing to Credit Union Asset Growth, 1979–2016

Credit union leaders know growth matters, but many growth strategies stall when leadership teams avoid the tradeoffs underneath them. The challenge is not ambition but the unresolved tension between what credit unions were built to be and what they need to become. This blog explores four tensions shaping credit union growth today and the questions leaders should ask to move from discussion to decision.

Credit unions face growing pressure to innovate, meet evolving member expectations, and access capabilities that are increasingly difficult to build independently. This report delves into how leaders can utilize their CUSO investments to produce meaningful outcomes beyond their traditional cost-sharing and capacity building functions.

Gen Z’s financial ecosystems evolve from account opening to experimentation to consolidation. This report uncovers how young consumers build financial relationships, where they place trust, and how credit unions can position themselves for long-term relevance and growth.

Most credit unions know that the payments landscape is changing. Fewer have a strategy for what to do about it. The following post explores the insights Fellow Dr. Henry Kim shared at this year's Filene's Inner Circle Symposium. Read on to explore the four pillars that will define payments leadership in the years ahead, and what questions to ask your team now to prepare.