Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.
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Services like Capital One’s Card Lab, which allows customers to individualize features like APR, rewards, and the card image, confirm an opinion expressed regularly in Filene’s 30 Under 30 group: Young adults enjoy custom products. This brief surveys more than 20 credit unions across the country that have transaction accounts geared toward young adults.
categories » CU Tomorrow, Marketing, Consumer Behavior and Market Research, Young Adult Recruiting
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