Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.

Research Publications

  1. Why Choose a Credit Union? An Ethnographic Study of Member Behaviors

    • Stefanie Norvaisas, Director of Research, Design Concepts, Inc. and J. Edward Russo, PhD, Filene Fellow and S.C. Johnson Family Professor of Management, Professor of Marketing and Behavioral Science, Johnson Graduate School of Management, Cornell Universi
    • Sep 17, 2007 8 Comments
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    Filene Research Institute is pleased to announce the release of our most recent study Why Choose a Credit Union: An Ethnographic Study of Member Behaviors and the first ever audio interview (or podcast) with the author of the study, Stefanie Norvaisas.

    Norviasas, who is director of research at Design Concepts, visted seven credit unions of various asset sizes and fields of membership across the United States. At each credit union, Stefanie and her research team conducted up to a half dozen in-home, in-depth interviews with members and a similar number of in-credit-union interviews with staff members.

    Her goal: determine why consumers choose (or don’t choose) a credit union.

    Her findings: consumers are extremely complex.

    The report provides an overview of the ethnographic research process, insights into strategy and member segmentation opportunities for credit unions. We hope you enjoy the multitude of options available to learn more about this study. You may download the Podcast Here.

    categories » Filene News, Innovation, Marketing, Consumer Behavior and Market Research, Podcasts and Videos

Comments

8

    • Jim
    • Sep 19, 2007

    This podcast was terrific. Thanks George and Stephanie and Denise and Josie for putting this together. Hello from Dallas.

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  2. Thanks Jim…I am sitting right next to you in Dallas! Glad you enjoyed the podcast…everyone else let us know how we are doing with this new technology.

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  3. It was a pleasant drive in to work this morning with the voices of Stefanie and George talking about great new insights in to this very important topic. Felt like you two were in the back seat chatting while I was driving. Seriously, fantastic job and I plan on using the new six segments in my credit union work. Great dialogue.

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  4. Awwwww shucks Doug. Thanks for the comment. Would love to hear others’ comments on the value of the podcasts.

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  5. WOW! Great work George! What a great way to share your learnings. This is very cool. Way to go….

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    • Todd Marksberry
    • Oct 4, 2007

    Great stuff George. When do you plan on posting a podcast of the recent “Art Of Shaving” demonstration? Lydia was quite wonderful in her role!

    Link to this comment

  7. Todd…we really needed a video to capture that experience!

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  8. Very good podcast! If you don’t mind we’ll definitely make a post about this

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