This study set out to determine where consumers keep their financial assets, and to develop the implications of that distribution for credit union marketers.
This study set out to determine where consumers keep their financial assets, and to develop the implications of that distribution for credit union marketers. We used data from the Federal Reserve’s latest Survey of Consumer Finances, which is based on two-hour, in-home interviews with 4,305 households. The Fed’s database is unrivaled in scope, detail, and accuracy regarding consumer finances.
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