Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.

Research Publications

  1. Secondary Capital Products: An Assessment of Member Interest

    • Kwon, Kyoung-Nan, Michigan State University and Lee, Jinkook, Ohio State University
    • Jan 1, 2006 No Comments
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    This study examines member interest in secondary capital products for credit unions, specifically a long-term certificate of deposit (CD).

    This study examines member interest in secondary capital products for credit unions, specifically a long-term certificate of deposit (CD). Because CDs are widely offered by depository institutions, they’re more easily understood than other secondary capital instruments, and potentially more attractive for consumers with smaller sums to invest.

    To gauge member interest in such a product we surveyed close to 1,000 credit union members at institutions across the U.S. Results of these member surveys answer the following questions:

    • What product characteristics influence member interest in long-term CDs as a capital product?
    • What member characteristics influence member interest in long-term CDs as a capital product?

    categories » Capital, Marketing, Consumer Behavior and Market Research

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