Filene Research Institute

Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.


Research Publications

  1. Online Search Advertising

    Online_search_web

    Financial services advertising represents nearly a quarter of online ad impressions. If you’re not reaching potential young members as search for financial answers, somebody else surely is. This step-by-step guide for launching and maintaining online advertising campaigns shows you how even a little budget can go a long way toward member and product growth.

    categories » CU Tomorrow

Comments

3

    • srikant
    • Aug 19, 2008

    would want to know what goes into online advertising

  1. @srikant

    If you’re a Filene member, just login to the right to download the full report. Even if you’re not a member, click on the link to the right “Non-Members – Download this publication” and you can get it. It’s free.

    • joe
    • Aug 22, 2008

    Geeze, thanks for posting this. Good read.

    I found this article which is actually pretty relevant to the subject. You can check out the article on ad networks here. Personally, I think it’s worth the read.

    Thanks again for posting this.

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