It’s well established that credit unions tend to command more loyalty and satisfaction than banks. What’s interesting is how. In Exploring Ongoing Member Loyalty: Net Promoter® in Credit Unions, authors Laura Brooks, Satmetrix and Michelle Bloedorn, Member Loyalty Group, use Net Promoter Scores, credit union case studies, and a cadre of high-performing credit unions to illustrate the how and the why of credit union member loyalty.
Exploring Ongoing Member Loyalty: Net Promoter in Credit Unions from Josey Siegenthaler on Vimeo.
This report is both a follow-up to the initial report on the Net Promoter Score (NPS) and credit unions and the result of a noteworthy credit union innovation. Coauthor Michelle Bloedorn used the initial Net Promoter report at her credit union; that report then became the basis of a partnership among several credit unions. And that collaboration spun into an independent credit union service organization (CUSO), the Member Loyalty Group. The credit unions examined here are part of that group.
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A website’s design dictates it’s usability and provides the first impression visitors get of your Credit Union. If you have a poorly designed website, you are losing potential members every day. Credit Union web design will not only help you gain more members, but it will help you retain your current members by promoting new events, deals, and creating a website your members will want to check with on weekly, if not daily basis.
How can an online Credit Union marketing plan attract youth members?
Growing your Credit Union’s on-line presence through search engine marketing is an excellent way to attract youth members. Twenty somethings are a target market that all Credit Unions would like to capture. In order to reach this younger generation, Credit Unions must engage them on-line. Besides a clean web design and easy navigation, a social media campaign is also recommended to post promotions and events that your Credit Union is currently offering. This is a great service to your new and existing customers. Think how far a referral program could go alongside a Credit Union’s promotions.
The NAFCU (National Association of Federal Credit Unions) website states, “In the technology-driven world of today, it is imperative that your credit union is fully optimizing online tools to reach its audience.” Credit Union Web Development with marketing and Analysis tools will help you reach out to a virtually un-tapped customer base.
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I’m not sure if this is the appropriate forum for a question, but what has research shown to be the lowest increase in NPS that makes a difference in profitability?
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