Connecting people online has become big business. Companies, including some credit unions, have captured the popular imagination by allowing users to write their own opinions, film their own antics, or leave very public comments on the Internet. This new trend, called “social media,” has become a powerful marketing tool.
Used correctly, it can help attract young adults to credit unions and endear existing members to your institution. Used incorrectly, it can distract from more effective channels and give the illusion that your credit union is progressive.
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Ben, this is an excellent report. A good mix of basic info, practical advice and real examples. Thanks for putting it together.
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Ditto to you, Tim. This is only possible with help from socialites like you.
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Ben, this report is going to help press our case. Thanks for all your work on it.
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@Winter—I’m all for helping out. If I can help any more, please let me know.
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Ben, well written and well researched. Nice job. I enjoy reading your reports.
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