COOL Solutions: Build Credit with “Y” is the second in a series of COOL Solutions special reports by the Filene Research Institute. The purpose of this report is to motivate credit unions to target the first credit-building opportunities of Gen Y, specifically first-credit card programs and student-loan products.
In COOL Solutions: Say Hi to “Y”, we explored the Gen Y demographic and its influence on financial services, including the importance of aligning products and services with key life events – the “firsts” that occur between the ages of 16 and 30.
COOL Solutions: Build Credit with “Y” is the second in a series of COOL Solutions special reports by the Filene Research Institute. The purpose of this report is to motivate credit unions to target the first credit-building opportunities of Gen Y, specifically first-credit card programs and student-loan products.
Using journalistic sources and interviews, this thought-provoking report provides strategies and options for credit unions to create responsible credit-building opportunities for Gen Y, including the first credit and debit cards, student loans and other gateway products. This report also provides a summary of actionable research findings from Filene and other organizations as well as advice on how to implement these ideas.
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