- Younger members.
- Younger professionals.
- A new generation of volunteers.
This report highlights 10 business plans created by the 30 U 30 group, each of which aligns a facet of young adult life with credit unions’ needs. From recruiting programs to innovative savings products, and from volunteer panels to employee consulting, this national group of rising credit union talent shows what kind of innovation is needed to keep credit unions relevant and essential for a new generation of members and leaders. Specificially:
Plans for Younger Members
- Change Your Savings: Harnesses the power of debit to fund worthy goals.
- CUre Card: Members improve their communities with a credit union card—“a dime every time.”
- GrassHopper: Life planning meets credit union products.
- Mortgage Down Payment Accelerator: Rewards those who are saving for a home.
- Win–Win Savings: Prize-based savings for young adults.
- What’s Next?: A responsible way to build credit and save.
- Shared Staffing: Short-term sabbaticals for professional development and credit union cooperation.
- Gen Y Fast Track: Mentorships and job rotation for superior retention.
- iAdvanceCU.com: Credit union career paths and improved recruiting.
- Member Advisory Panel (MAP): Connecting young adult volunteers with credit union leaders.
Visit CU Tomorrow for additional information and an expanded business brief for each project.
Comments
5
I just finished reading “Reaching Generation Debt: new products and strategies. I want my management team to read it. Is a PDF available for me to use for this purpose. It reallty is a terrific read! Thanks, Frank
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We are glad you enjoyed it. Yes, you can download that report here.
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I would like further information regarding the 30 Under 30 group, how an individual might be selected to serve on this committee, and any other information that you can provide. Thank you for your help and I’ll look forward to hearing from someone soon.
Warm regards,
Alana Robertson Marketing Director MS Telco FCU 601.664.2085
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Hi Alana—Unfortunately, 30 Under 30 is no longer active. It’s been replaced by people who are far more hip. Go to http://crash.coop/ for more details …
Thanks for checking, ben
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There are lots of good ideas here to help us attract young members. I think that we also need to focus on ways to retain them. We are seeing less and less loyalty, and more and more need for convenience. As a small credit union is it hard to compete in a global market. I do however, appreciate the ideas for getting them through the doors in the first place.
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