Marketing, Consumer Behavior and Market Research Publications
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Credit Union Market Niches: Social and Demographic Opportunities
Marc-André Pigeon, Director- Financial Sector Policy, Credit Union Central of Canada and Ben Rogers, Research Director, Filene Research Institute | Jan 9, 2012
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The Psychology of Choice Overload: Implications for Retail Financial Services
Alexander Chernev, Associate Professor Kellogg School of Management, Northwestern University | Aug 7, 2011
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Credit Union and Cooperative Patronage Refunds
Joel Dahlgren, JD, Black Dog Co-op Law and Dan Kitzberger, Kitzberger Consulting | Jul 6, 2011
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Selling the Credit Union Difference: Large-Scale Credit Union Branding
Maya Bourdeau, Attune; Jiao Zhang; Attune | Mar 3, 2011
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Debit or Credit: Either, Both, Neither, or How Much?
Ben Rogers, Filene Research Institute; Luis Dopico, Macrometrix | Jul 13, 2010
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Pre- and Post- Retirement Asset Portfolios
Jinkook Lee, PhD, RAND Corporation; Arie Kapteyn, PhD, RAND Corporation; Erik Meijer, PhD, RAND Corporation; Jung-Seung Yang, Seoul National University | Jun 10, 2010
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Credit Union Implications of Living Trusts
Jinkook Lee, PhD, RAND Corporation; Arie Kapteyn, PhD, RAND Corporation; Jung-Seung Yang, Seoul National University; Christopher Sharon, RAND Corporation. | Jun 9, 2010
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Credit Union Social Responsibility: A Sustainability Road Map
Coro Strandberg, Principle, Strandberg Consulting | Apr 26, 2010
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Exploring Ongoing Member Loyalty: Net Promoter in Credit Unions
Laura Brooks, PhD, Satmetrix and Michelle Bloedorn, Member Loyalty Group | Mar 15, 2010
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Retirement Preparedness and Savings Choices in 2005-2009
Mark Meyer, CEO, Filene Research Institute and Luis Dopico, Macrometrix | Feb 22, 2010
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