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Innovation Immersion

Innovation Immersion


Credit unions need to innovate. The people and communities that you serve look to you to solve their problems. Competition has never been more fierce, differentiation has never been harder to achieve, and your board expects results.


Filene’s Innovation Immersion program helps credit unions execute on innovation, ideas, and cultural change. During a one-day experiential learning session, we’ll kickstart a culture of innovation at your credit union league or credit union organization with an accelerated innovation process.

Filene’s Innovation Immersion program borrows key elements from the Filene Method—an innovation curriculum developed from a decade of experience in creating, testing, and implementing ideas for credit unions and their members through Filene’s i3 program.

How it works:

  • Filene helps you gather 1-3 problems that your credit union, membership, or community faces.
  • You choose a team of 3-12 employees to spend an entire day putting those problems through the Filene Method while learning the innovation process.
  • The program takes place at either Filene’s creative space in Madison, WI, or at your credit union or another nearby creative space—your choice.
  • Filene staff provides tools, research, and inspiration to create innovative solutions to the problems you identified.
  • Program participants receive Filene Method workbooks, hands-on support from Filene's senior leaders, and a professional development experience that yields instant results.

Your team will walk away with:

  • Strong problem statements formulated from shared insights
  • A host of new ideas
  • The beginnings of strategic solutions that have been prototyped
  • New approaches to pitching innovative ideas to key stakeholders
  • And, an innovation competency to spread throughout the organization


Net Promoter Score: 68

"The Filene Team moved us out of our comfort zone in a fun and meaningful manner! Who knew putting on a funky pair of sunglasses could really help you really see things from the members' perspective." - Linda Brown, CAO and former Filene i3er, Service 1st Federal Credit Union

"As a leadership team we are continually challenging ourselves to build opportunities and solutions that will bring exceptional value to our member credit unions; ultimately helping shape stronger financial futures for Wisconsin consumers. Filene's Innovation Immersion helped the Wisconsin Credit Union League to continue building innovation into our culture. The methodologies and practical approach not only sparked ideas during our one-day session, but will help us to grow a culture of innovation that will ensure that ideas and innovation are a part of who we are as a league well into the future." - Brett Thompson, President & CEO, Wisconsin Credit Union League

"I was one of the original i3'ers and when I first heard about Filene's Innovation Immersion, I was excited about the opportunity to bring the power of participating in i3 to my executive team. I was not disappointed. The day was energizing and intense. The experience challenged us to better understand the members that we serve and build solutions that will best suit their needs. Together we not only learned the methodology, but are now using what we learned to make innovation a part of who we are as an organization. The one day immersion will serve us well for years into the future." - Jeff York, CEO, CoastHills Federal Credit Union

"Our day with Filene was fun, engaging, and packed full of great information! Learning a proven method for innovating was insightful to see that great ideas don't just happen. There is a process to get those ideas into reality which requires a lot of risk, energy, and work. I know that using the Filene Method of Innovation will be helpful in teaching me, a right-brained person, to be a successful innovator!" - Toni Lowrie, Senior Analyst - Payment Services, Catalyst Corporate Federal Credit Union

"The Filene Innovation Immersion program creates an exciting learning space helping credit union’s see the world from the member’s point of view. The session covered everything from brainstorming ideas to building and testing prototypes. I would highly recommend the program to anyone looking to explore the world of banking from a consumer centric point of view." - Caleb Cook, Vice President of Lending, Seattle Metropolitan Credit Union

"I believe it made me reframe the way I think about solving problems. Too many times, we work with blinders on since we are too close to a process or service and don't see the real needs of consumers." - Richard Romero, CEO, Seattle Metropolitan Credit Union

"I highly recommend Filene's Innovation Immersion. Our team walked away with new perspectives on problem solving that will change the way we lead." - Jill Vicente, Chief Strategy Officer, Northwest Credit Union Association


Contact Tansley Stearns at 608.661.3753 or