Many credit unions need a standard against which to compare results from their member satisfaction surveys. This newly released, second edition survey provides member satisfaction scores on a number of questions based on a national random sample of members. By including these questions in their own member surveys, credit unions can benchmark their results against national scores. The result is a more objective measure of member satisfaction.
Many credit unions need a standard against which to compare results from their member satisfaction surveys. NCUA examinations and CAMEL ratings likewise fall short of an overall evaluation of member satisfaction, since they focus specifically on safety and soundness issues.
This newly released, second edition survey provides member satisfaction scores on a number of questions based on a national random sample of members. The survey was conducted in 2001, and discusses changes in results since the first edition was published in 1998. By including these questions in their own member surveys, credit unions can benchmark their results against national scores. The result is a more objective measure of member satisfaction.
Post a comment