Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.


Credit Unions and Social Media

Connecting people online has become big business. Companies, including some credit unions, have captured the popular imagination by allowing users to write their own opinions, film their own antics, or leave very public comments on the Internet. This new trend, called “social media,” has become a powerful marketing tool. Used correctly, it can help attract young adults to credit unions and endear existing members to your institution. Used incorrectly, it can distract from more effective channels and give the illusion that your credit union is progressive.

Comments

2

  1. Our broadcast network uses and resells vCOS, a robust social networking platform that may be ripe for your industry. To whom should I send the following link http://tinyurl.com/6hbhgp

    • Jim Kraft
    • Aug 27, 2009

    I recently read publicatin #192 “A Comparsion of Bank and Credit Union Pricing”. Being a credit union volunteer/director,it would be interesting to know if bank rates will be effected as current tax loss carry forwards are used up? Banks could adjust rate structures and fees to become more competitive at attracting new business as carryforwards are utilized.

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