Young Adult Transaction Accounts
Services like Capital One’s Card Lab, which allows customers to individualize features like APR, rewards, and the card image, confirm an opinion expressed regularly in Filene’s 30 Under 30 group: Young adults enjoy custom products. This brief surveys more than 20 credit unions across the country that have transaction accounts geared toward young adults.
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After reading the Business Brief, I have learned that: [.. Institutions that secure the transaction relationship earn interchange income from debit card use and gain the ability to market more profitable loan products as members enter their borrowing years, rather than trying to lure them from another institution.]
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